About Us

In 2007, Nancy Love started shopping for a bridal gown with her recently engaged friend and quickly realized that Jacksonville needed a bridal boutique with upscale designs in a laid-back environment. On Valentine's Day, Nancy along with her sister-in-law, Mary, opened the boutique. Nestled in the heart of Jacksonville Beach, Love quickly became known as the pretty pink building on A1A.

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Nancy, who also works in real estate and marketing, is a wonderful example of a female entrepreneur- teaching herself the ins and outs of owning a business and everything about the world of bridal.

In June of 2017, Nancy sold Love to longtime manager, Melissa and her husband Sean Moneypenny. The Moneypenny's are proud to be carrying on the Love legacy - keeping Nancy's dream of a pretty pink boutique alive.
Love's mission is to help each and every bride feel beautiful, comfortable, and like part of our family. We are proud to offer high-end, custom designs in a setting that feels like home. We can't wait to help you find your dream gown!